Connecting with your ideal customer begins with communicating authentically. That first requires a fundamental understanding of your own brand DNA, followed by your customers’ needs, and clarity on where they intersect.

I typically work in tandem with visual designers who work on the aesthetic elements of a brand. While they focus on the appearance, I focus on the narrative, language, and call to action.

Brand DNA isn’t just important for new businesses. It’s essential for any company that wants to hone its messaging, launch a new product or service, or deepen its connection with its customers.

MY SERVICES

• Discover & craft powerful mission, vision, and purpose statements

• Get clear on your company values

• Identify your unique selling proposition

• Define your brand voice & tone

• Create a tagline & key messages you’re proud of